Is imagination more important than knowledge?

Albert Einstein was in the past quoted as saying imagination is more important than knowledge. Now it could be referred in the world of the drug and the mathematical equations advanced beyond the intellectual kingdom of the average human being. But this report/ratio could certainly be as well applied to the remainder of the life.

During my life I had the occasion to work with, and for, some of best and the smartest people. However, which I noted is that not all had the vision to match their brain.

As by beginning any company, is not only it important for the assistance of research of the people whom you made confidence and which the 'opinion of S evaluate you. You should also ask for the opinion of those with imagination and the vision.

I had a associate in the past who saw only things in black and white. Not blue, not green, not crimson. simply black and white. There was no vision on what to be the company could.

For me it was extremely prejudicial with our operation, because it kept the company to make very that it could.

The businesses are not always about the numbers. Sometimes him 's also about the way in which you obtain these numbers. And it is always about the way in which you receive your message with the masses outside. Sometimes that takes not very usual or not very orthodoxe ideas to achieve this.

So that businesses are very that it could are the owners cannot obtain locked in what is defined for them of their handbooks of university. If it were really as that it would have there no Google, Apple or of MySpace.

If they were the case we always let us listen to all the vinyl discs and not CD the 's and the iPod.

To begin businesses requires today the thinkers forwards whom can examine the future and think--what can be. not what was.

This does not mean only you while contractor must propose radical ideas, it could you want to simply say glance to a simple daily problem and to propose a manner of making it to facilitate the life about this problem. Your solution can even be very simple.

The fact that you provided a simple solution to a daily problem indicates much about you.

I have a friend that, after the observation of his wife burn his ear with iron of bordering, invented a simple cover that it is necessary that the women cover their ears. Simple solution with a daily problem.

Perhaps your turned towards the future gained 't even take the shape of a product. Perhaps him 's an idea. You point out the rock of familiar animal. The idea to sell something that you can simply take again in the forest or on the street astonishes me. But, just as inventive of the rock of familiar animal showed us. .c' is possible.

Thus, 52 years after its death, Albert Einstein is more correct than ever. Imagination is more important than knowledge.

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How are you walked of place indeed?

Each contractor and purchaser know that the sale is necessary so that businesses can carry out success. So that you can develop and maintain your businesses in spite of the difficulties where we face today, must continue to you to launch even when everyone on the market limited their activities of expenditure.

It is where the sale of place can help you to launch on the market indeed. The sale of place enables you to obtain outside for your money hard cash gained and lets to you carry out the results which you provide for your business.

Thus which is sale of place really? The sale of place is not about calling upon each one, although it is certainly large with your benefit. It also does not provide to your customers of target the same things that your competitors offer. Moreover, it is certainly not about making the same things to help you to follow Kardashians. It is exactly the opposite of the whole those. The sale of place is about you being distinct and of the position outside rest. It is about gathering all your hour, energy and resources, and to then put all in a large pot - your own brand of the offer of businesses. In a word, the sale of place offers your target with the best of than you have.

That it is the impression of catalogue, the insects made on order, the labels of blow of color or the catalogues cheap, the gasoline of the marketing of place in your marketing campaign is to place you independently of the remainder of your competition. It gives a message in your impression of catalogue for example which you offer the best there is on the market so that all the times that your customers of target have a need for your service type, they turn to you without handling the beater even a lash.

The next question is now how do you make walked indeed of place? You point out three W 's - which, where and how.

Who - who are they the group of customers who can produce results defined to you when you launch your products and services? With which would like you to work? Who would draw benefit better from your products and services? Who turns over to your company each time for businesses of repetition? Who provides you the references and work as your advertisers of Word-off-mouth? The first thing that you must know is �who � are the people that you can hope above to need your service type or product, and which has really the possibilities to buy you.

Where - where you seek the groups which you identified? Where can you place them in terms of their common demography? Where do you find your customers and references last? What would you say your faithful ventilators?

How - how you will reach your target? How will you spend your time, energy and resources to obtain these informed groups of your business?

Recall-you - of launching indeed your businesses which you must find your place. Be not tempted to try to have interested everyone so that you must offer because that just does not function in this way. Instead of that, concentrate on which are really need inside your mark of service and you will catch more than probably as many customers to your business.

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